Comcast loops in linear TV for cross-channel programmatic ad buys
Comcast is beta testing a FreeWheel-powered PMP to sell linear TV inventory programmatically alongside digital, enabling unified bidding, targeting, and incremental reach for advertisers.
Comcast Intros Biddable And Programmatic For Linear TV | AdExchanger
Comcast Advertising is offering linear TV inventory programmatically via FreeWheel, enabling targetable, biddable buying now and expansion to more platforms and publishers.
