#programmatic-tv

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#linear-tv
fromMarketing Dive
1 week ago
Marketing tech

Comcast loops in linear TV for cross-channel programmatic ad buys

Comcast is beta testing a FreeWheel-powered PMP to sell linear TV inventory programmatically alongside digital, enabling unified bidding, targeting, and incremental reach for advertisers.
fromAdExchanger
1 week ago
Marketing tech

Comcast Intros Biddable And Programmatic For Linear TV | AdExchanger

Comcast Advertising is offering linear TV inventory programmatically via FreeWheel, enabling targetable, biddable buying now and expansion to more platforms and publishers.
more#linear-tv
Marketing tech
fromExchangewire
1 month ago

Nippon TV Partners with PubMatic to Expand Global Access to Premium Japanese Broadcast Inventory

Nippon TV appointed PubMatic as a Premier Partner to enable programmatic access to its broadcast inventory, combining linear-TV scale with digital targeting, reporting, and optimisation.
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