fromMedium
1 week agoWhy B2B UX features fail
You talked to users. You ran the research. Created prototypes, did user testing and iteration, and shipped a solution you thought might genuinely solve the problem. But then it launches, and six weeks later, nothing's changed. When you go back to find out why, you discover the workaround: a word-of-mouth process, an unofficial channel, a habit so ingrained that nobody thought to mention it.
UX design