We built an AI-powered content ecosystem at MarTech to help us amplify content from the September MarTech Conference. Humans were involved in every step along the way. Nothing was published without a human reviewing and editing the content. But the work - and believe me, atomizing and amplifying content from a conference can be a lot of work - was sped up and simplified, meaning the content reached the audience faster. Here's how we did it.
Before an attacker ever sends a payload, they've already done the work of understanding how your environment is built. They look at your login flows, your JavaScript files, your error messages, your API documentation, your GitHub repos. These are all clues that help them understand how your systems behave. AI is significantly accelerating reconnaissance and enabling attackers to map your environment with greater speed and precision.
Imagine driving across town during rush hour. You might have a planned route, but traffic jams, roadwork, or weather force you to adapt - taking detours, checking traffic apps, looping back, or even stopping for coffee until things clear up. That's because our interactions with reality rarely follow a script; they're a series of adjustments and feedback loops. As the technology landscape continues to evolve, established practices are giving way to innovative solutions.