Alt Identity Provider ID5 Buys TrueData, Marking Its First-Ever Acquisition | AdExchanger
ID5 acquired TrueData to consolidate fragmented digital identity, expanding its graph to roughly 1.5 billion users and expecting a 30–40% revenue boost.
Claritas wins Amazon certification - and potential blueprint for simplifying commerce media
Claritas's Clair AI, certified to run across Amazon Ads inventory, enables real-time optimization, sharper personalization, and simplified measurement across commerce media channels.
Amid 2025's signal crisis, identity graphs are boosting efficiency
Marketers must adapt to diminishing consumer targeting signals due to regulatory changes and cookie loss, utilizing identity graphs for better customer engagement.