Marketing
fromEMARKETER
3 days agoAs store visits get shorter, in-store commerce media targets convenience store shoppers
Advertisers should focus on convenience stores due to shorter consumer shopping trips and the effectiveness of in-store media.
Retail media is evolving from clicks and carts to conversations and context. As generative and conversational AI reshape how people discover products across the answer ecosystem, retail media leaders are facing new challenges - and new opportunities. They sit at a rare intersection. They have first-party data, frequent customer relationships, and real-world transactions. The question isn't whether retail media will keep growing. It's how it evolves without losing performance, trust, or relevance.