J.C. Penney builds on promising brand push with 'Back-to-It' campaign
J.C. Penney's 'Back-to-It' campaign, featuring spots on cable and Hispanic channels, aims to redefine back-to-school shopping for all consumers, not just children.
JC Penney store in San Bruno's Tanforan Mall among 7 stores to close nationwide this weekend
"JCPenney said the decision to shutter locations is never an easy one. We are grateful to our dedicated associates and the loyal customers who have shopped at these locations."