#measurement-strategies

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fromAdExchanger
2 weeks ago

Quality Over Time: The Long And Short Of Digital Ad Measurement | AdExchanger

Over the past five years, advertisers have incorporated media quality into their measurement and buying practices, leading to a market growth for quality-based programmatic solutions.
Marketing
fromeLearning Industry
3 weeks ago

Why Measuring Growth In Feedback And Recognition Matters For Talent Retention

Well-recognized employees are 45% less likely to leave after two years, according to Gallup's research from 2022-2024. Another study found turnover rates dropped 14.9% when employees received feedback tailored to their strengths.
Business
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