Marketing
fromForbes
1 day agoWhy Reach And Creative Branding Are The Last Competitive Advantages
Brands must adapt to platform dominance to maintain consumer connections and visibility.
#platform-dominance
#platform-dominance
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#digital-advertising #ai-in-marketing #retail-media-networks #brand-strategy #consumer-relationships
Media industry
fromGlobal IP & Technology Law Blog
2 months agoSector-wide Review of the Online Video Content Creation Sector by the French Competition Authority
A small number of dominant platforms hold significant negotiating power over 150,000 French online video creators, raising competition and AI-related concerns.
Marketing
fromThe Drum
3 months agoAgencies need to shake up the creative process if they want to compete with their 'frenemies'
Agencies must refocus on core skills—consumer insight, transformative creativity, and tenacious execution—to reclaim central client relationships amid platform dominance and rising complexity.
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