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Marketing tech
fromThe Drum
2 weeks ago

PCH/Media continues adtech repositioning, strikes header bidding deal with OpenX

Publishers Clearing House uses OpenX header bidding and PMP to segment audiences and boost ad revenue, achieving a 26% desktop revenue lift.
fromAdExchanger
3 months ago

The Trade Desk And PubMatic Are Done Pretending Deal IDs Work | AdExchanger

One of the great myths of programmatic advertising is the illusion of algorithms replacing humans. In truth, the programmatic industry relies heavily on human relationships and handshake agreements. Nowhere is this more evident than with deal ID-based advertising. When programmatic campaigns run through private marketplace (PMP) deals or curation services, they typically come with deal IDs - think of them as digital handshakes.
Marketing tech
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