Marketing
fromForbes
2 days agoPeople Don't Want Ads, So Stop Making Them
Experiential marketing that engages consumers directly is more effective than traditional interruptive advertising.
I attended on the event's second day, which last year organizers experimented with opening up to the public. This year, that public access was gone, and the event was noticeably smaller, down to one event hall and the outside area. That's not to say it wasn't fun-the team has added rides and quite a few new attractions. (Some worked better than others, but I admired that they are trying to grow and change.)