Marketing tech
fromThe Drum
6 days agoAI-driven campaigns: from insight to implementation
Leveraging AI is essential for detecting and mitigating disinformation in online advertising.
AIDA enables Mondelez to create marketing content faster and at a lower cost, often giving it the opportunity to personalize the material for specific consumer groups. But while the upfront cost is high now, Mondelez expects the tool could cut the cost of creating marketing content by up to 50%. It could save the company even more in the long term if it is implemented into other parts of the food manufacturer's business.