#trust-economy

#trust-economy

Spiro's Experiential Marketing Impact Report (EMIR), a proprietary study of over 2,000 consumers attending live CPG and tech events, revealed trust isn't a soft metric. It's one of the strongest predictors of purchase intent: over 90% of attendees who reported increased trust in a brand post-event went on to make a purchase. Where trust didn't increase, purchase intent dropped to just 34%.