The article discusses the significant implications of AI in marketing, emphasizing that brands must adapt to a landscape where AI agents are intermediaries between them and consumers. The introduction of new protocols like Google's Agent2Agent (A2A) represents a shift in how brands engage with customers, indicating that traditional methods are becoming obsolete. Key industry leaders express concern about rapidly changing digital behaviors and the difficulty in reaching younger consumers. Therefore, leveraging AI's capabilities can create superior customer experiences, moving beyond personalization to proactive engagement.
When I talk to CMOs, CTOs, and CEOs around the world, the same theme keeps surfacing: digital behaviors shift rapidly.
For the first time, brands can create experiences that transcend personalization; they're predictive, proactive, and powered by AI.
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