#ad-buying

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fromAdExchanger
2 weeks ago

Curation Clarified: Why The Industry Should Stop Settling For Superficial Solutions | AdExchanger

Curation has become a catch-all label... What once lacked clarity due to its novelty now lacks clarity by design.
Marketing
fromAdExchanger
10 months ago

Talking Advanced Audiences With NBCU's Alison Levin | AdExchanger

"The shift to advanced audience buying is quickening, especially for streaming ad buys. More than 50% of NBCU's upfront deals this year were transacted on advanced audiences."
Marketing tech
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