#data-collaboration

#data-collaboration

At the end of the day, we need to reach the full audience no matter where they are, said Shukmei Wong, senior vice-president of omnichannel media at Involved Media. That meant bringing together Intent IQ and TransUnion in a three-way collaboration to unlock scale in cookieless zones - and the results speak volumes.

A data clean room is a secure environment where two or more parties can bring their data together to run analysis without actually revealing any sensitive or raw data to each other.