most of them aren't interested in hustle culture (no billionaire or girl boss worship) or stereotypical self-care (no bubble baths or candles). They don't need a makeover or a glow-up. They have a drive to grow and to better understand themselves, to become more effective problem solvers, and to become more insightful. They care about high standards and high performance, but they have complex lives that don't revolve around just themselves or any one goal. They're seeking a less cringy era of personal growth.
Recently someone offered me a couple of books on the spiritual healing arts from a respected author—for free. It was the kind of offer I once would have responded positively to, taken them gratefully, and brought them home to sit on my "to be read" shelf. Maybe I would have tried to read them, maybe I would have even completed them. Instead, what I heard myself saying, with unusual frankness, was, "No thanks. I'm sick of self-improvement."
During an interview on Stripe's "Cheeky Pint" podcast, published Monday, Tobi Lütke said he enjoys trying out the hobbies of people he admires. He said he started racing cars after visiting the track with friends, for example, and "immediately fell in love" with it. The German-born entrepreneur has competed in the Rolex 24, a sports car endurance race held at Daytona in January, among other competitions.
