Pentaleap Inc. and Teads have formed a partnership introducing real-time bidding (RTB) integration for retailers' onsite Sponsored Product Ads (SPAs). This allows advertisers to utilize SPAs across various retail networks through the Teads Ad Manager platform, capturing a portion of the projected 20% market share of US digital ad spending by 2029. The partnership addresses a significant challenge by enabling brands to access SPA inventory programmatically, enhancing advertising scalability. The technology resolves historical speed issues, facilitating programmatic solutions for onsite retail media for the first time.
"We're witnessing a shift in how retailers sell ad inventory," said Andreas Reiffen, CEO and Co-Founder of Pentaleap. "What was once impossible is now a reality: thanks to Pentaleap's industry-leading, lightning-fast ad serving technology, retailers can now run SPAs via RTB for the first time ever-turning onsite retail media into something truly programmatic."
"Historically, slow load times blocked programmatic solutions like RTB from working for onsite Sponsored Products. With Pentaleap's speed, we've solved that. This technology gives retailers access to demand from platforms where"
#retail-media #real-time-bidding #sponsored-product-ads #digital-advertising #programmatic-advertising
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