Marketing

Marketing

Consumers aren't loyal to brands anymore. They're loyal to people. In today's crowded marketplace, the businesses that thrive are the ones with owners who are visible, relatable and genuinely invested in their neighbors' lives.

LinkedIn's algorithm change has resulted in a 50% decline in overall organic reach, favoring content from fewer creators over broader professional feeds.

In today's rapidly evolving business environment, playbooks have become essential for organizations to navigate changes and streamline their strategies effectively.

A CRM like HubSpot, for example, has advanced marketing tools built in, so you can generate leads through landing pages and targeted campaigns.

Transforming your presence on LinkedIn requires sharp opinions and strong proof instead of paid ads. Strategy, consistency, and courage to stand out is essential.

Generic emails lead to disengagement, as affiliates feel like numbers instead of valued partners, severely impacting their involvement and success.

We've been in this state of uniformity for some time now, even before AI showed up. Right now, most brand interactions happen in a box on your phone.

"There was an increasing demand from clients to have a full-funnel approach," said Gilbert. "So we started looking around at the various agencies in the market, and when we came across Exverus, it was like a light went [on]."

IPG posted net revenue of $2.2 billion for Q2, with a 3.5% year-over-year decrease in organic net revenue. This was slightly better than Q1's 3.6% decline.

The Dadternship is a limited-time opportunity for one dad to put decades of backyard training to official use and become the glorified groundskeeper-slash-golf-enthusiast.

Creators of color say they've been overlooked for brand deals for a while as the Black Lives Matter movement of 2020 has fallen out of the cultural zeitgeist.

The Advertising Standards Authority has upheld four complaints against Barry Hurley's Luxury Lodge Estates Company for misleading advertising, breaching multiple sections of the UK advertising code.

46% of all Google searches are local. 76% of "near me" searches lead to a store visit within 24 hours, making Google Maps essential for cannabis retail.

Criticism, ridicule, and even public backlash don't fall on the forgotten. They fall on the visible. If you're being singled out, it's because you've stepped out of the crowd and onto the map.

New customers at Betfred can claim £50 in free bets by staking £10. This offer is available to UK, Ireland, and Gibraltar residents aged 18 and over.

Executives often struggle with core messages, finding it difficult to answer fundamental questions about their brand, customer base, and unique value.

Lead capture refers to the process of identifying and collecting contact information from potential sales leads, spanning activities from newsletter subscriptions to managing landing pages.

SNIPES USA is redefining back-to-school campaigns with its new release, 'Style is in Session,' featuring Druski in comedic roles that resonate with audiences.

The simplicity of the 'Nothing beats a Jet2 Holiday' messaging, combined with Glynne's catchy pop beat, has made it ripe for a Gen Z remix.

The balance of marketing decision makers reporting increased budgets has risen from -4.8% to +5.5%, marking the strongest positive shift in a year.

Marketers under pressure to show results faster are racing for progress, not perfection, needing to be more performant than they were yesterday.

Causal AI enables us to quantify the time-lagged, material impact of GTM investments on future business outcomes, signaling a shift in how GTM is accounted for.

OpenAI isn't slowing down. And by the end of 2025, I'm convinced they'll be even further ahead of the competition, especially for power users who need the absolute best performance.

Personal branding transcends your current role or business, shaping how people describe you when you're not in the room and opening unexpected doors.

Open-ended questions in sales invite prospects to share their needs, challenges, and preferences, fostering dialogue that leads to deeper insights and engagement.

The Advanced SRN integration between AppsFlyer and X Ads uses two complementary methods of attribution. When users make their device IDs available on both the advertiser's app and on the X app, AppsFlyer uses deterministic attribution through device ID matching, which accounts for approximately 25% of iOS traffic.