In response to the growing popularity of AI chatbots like ChatGPT, marketers are reassessing their SEO strategies. During the Digiday Programmatic Marketing Summit, Elena MacGurn from Digitas discussed the significant decline in site traffic for content publishers, which has dropped by up to 75%. Agencies are shifting their focus from simply enhancing visibility to ensuring clients become authoritative sources of information utilized by AI. This evolution reflects the changing landscape of digital marketing, where AI is changing how consumers discover products.
"Any large content publisher that is reliant on site traffic has seen major losses in the past year. Depending on the vertical we're seeing anywhere from 25% to 75% of reduction in site traffic."
"The question that we are asking ourselves as an agency is not so much anymore, 'How do we help our clients be found?' It's, 'How do we help our clients become the answer - that trusted source of information that AI draws from?'"
Collection
[
|
...
]