#marketing-challenges

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Marketing tech
fromMarTech
1 week ago

Turn disconnected insights into action with a lifecycle-driven strategy | MarTech

Managing customer journeys is complex due to varied behaviors and outdated data insights.
Traditional marketing methods hinder effective engagement and performance tracking.
Marketing tech
fromDigiday
1 week ago

In-house agencies navigate a new phase of purpose and pressure

In-house marketing teams face heightened challenges as companies seek budget cuts amid economic turmoil.
#ad-tech
fromDigiday
1 week ago
Marketing tech

Mythbusters: Retail media networks aren't immune to the pitfalls of programmatic media buying

fromDigiday
1 week ago
Marketing tech

Mythbusters: Retail media networks aren't immune to the pitfalls of programmatic media buying

more#ad-tech
fromHackernoon
1 month ago

Stop Spooking Customers With "AI" and Start Hooking Them With Solutions | HackerNoon

Your homepage is your one shot to convince skeptical buyers that your AI isn't a sci-fi roll of the dice but a practical, problem-solving tool.
Artificial intelligence
fromMarTech
1 month ago

When clients assume your best work was done by AI | MarTech

AI is changing how clients view creative work. Even the best human efforts are starting to be questioned - not for quality, but for authenticity.
Artificial intelligence
Marketing tech
fromMarTech
2 months ago

The smarter approach to marketing measurement | MarTech

Modern marketing struggles with excessive, fragmented data rather than a lack of it, complicating measurement and decision-making.
Marketing
fromDigiday
4 months ago

Future of TV Briefing: Separating signal from noise when it comes to CTV advertising's content signal complaints

The streaming ad market faces significant challenges due to unclear content signals and inconsistent practices among providers.
Marketing
fromDigiday
8 months ago

As Snap gears up to cash in on AR (again), advertisers stand ready for some clarity

Advertisers remain skeptical about Snap's AR plans due to high costs and lack of clarity on implementation.
fromAdExchanger
10 months ago

End The Insight Doom Loop | AdExchanger

This frustrating cycle is a big part of why 1 in 2 marketers no longer perform any type of holistic measurement. Against the backdrop of marketers struggling with fragmented signals and an inability to connect media to outcomes, the Forrester survey revealed that 'improved use and analytics of customer insights' was the top priority for eight in 10 marketers.
Marketing
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