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fromAdExchanger
20 hours ago

Hold My Holdco; When Growth Goes Down | AdExchanger

Investors expect Q4 results to reveal holiday performance and signal potential M&A among major ad holding companies, with LiveRamp and The Trade Desk as targets.
#model-context-protocol
fromDigiday
20 hours ago
Marketing tech

Ad Tech Briefing: Amazon launches MCP server for agent-driven advertising

Amazon's MCP server enables AI agents to manage Amazon Ads via a standards-based API layer and prebuilt workflow tools, reducing custom integrations.
fromAdExchanger
1 day ago
Marketing tech

Amazon Ads Opens A Beta Test For Its New MCP Server | AdExchanger

Amazon Ads launched a beta MCP server that links advertisers' software and APIs to agentic AI, hosting infrastructure and integrating with Amazon campaign management tools.
Marketing tech
fromAdExchanger
7 hours ago

2026 Events & Award Deadlines | AdExchanger

2026 events: Convergent TV & awards in NYC March 5–6; Programmatic AI in Las Vegas May 18–20; Programmatic IO & awards in NYC Sept 28–29.
#ai-advertising
#programmatic-advertising
fromThe Drum
2 days ago
Marketing tech

Telefonica's Weve strikes audience data deal with Axonix to push programmatic trading

Marketing tech
fromThe Drum
3 days ago

The advertising industry needs to balance out its programmatic transparency quest

Transparency in programmatic advertising must be mutual and measurable so brands can ensure adtech delivers accountable ROI.
Marketing tech
fromThe Drum
3 days ago

Top 11 evolving trends for TV advertising in 2023

Brands must adopt programmatic buying, leverage smart and connected TV innovations, and utilize ad-supported streaming tiers to reach targeted audiences effectively.
fromThe Drum
2 days ago
Marketing tech

Telefonica's Weve strikes audience data deal with Axonix to push programmatic trading

fromThe Drum
3 days ago
Marketing tech

The advertising industry needs to balance out its programmatic transparency quest

Marketing tech
fromDigiday
8 hours ago

Financial Times, Twitch and Politico are among the winners of this year's Digiday Media Awards Europe

Media campaigns now prioritize participatory, cross-ecosystem experiences that use data and technology to personalize at scale while maintaining cultural relevance and emotional impact.
#digital-asset-management
fromThe Drum
9 hours ago
Marketing tech

Where 'digital assets go to die' - signs that you might need a next gen DAM system

fromMarTech
4 days ago
Marketing tech

Your DAM is no longer the system of record, and everyone knows it | MarTech

fromThe Drum
9 hours ago
Marketing tech

Where 'digital assets go to die' - signs that you might need a next gen DAM system

fromMarTech
4 days ago
Marketing tech

Your DAM is no longer the system of record, and everyone knows it | MarTech

Marketing tech
fromDigiday
20 hours ago

Inside NBCUniversal's test to use AI agents to sell ads against a live NFL game

AI agents can successfully participate in buying live-TV ad inventory as a technical proof-of-concept, while human oversight remains necessary for full production deployment.
fromDigiday
20 hours ago

How Tree Hut used AI to turn customer feedback into product insights and quadruple social engagement

The bath and body care brand, which boasts 3 million followers across TikTok and Instagram, has spent the past year using an AI-powered community management tool to analyze comments, direct messages and other social interactions across its channels. What began as a way to respond faster to customers has evolved into a broader system for identifying product demand, measuring sentiment around launches and informing innovation decisions.
Marketing tech
fromThe Drum
5 hours ago

Omnicom Media taps Hearts & Science CEO for top NA job

As first reported by The Wall Street Journal, Hagedorn is to take up the role of North American chief executive for Omnicom Media Group, which works with the likes of McDonald's and PepsiCo. Hagadorn will replace outgoing media boss Page Thompson, who is retiring after more than four decades with the holding giant. Having worked with the group for 15 years, Hagedorn has played a significant role in the scaling up OMG's data and analytics business.
Marketing tech
Marketing tech
fromAdExchanger
20 hours ago

The Fastest Path To Agentic AI In Advertising Isn't Reinvention. It's Using Existing Standards | AdExchanger

Agentic AI requires existing industry schemas to enable reliable agent-to-agent interoperability; adopting proven standards accelerates safe transformation.
fromAdExchanger
11 hours ago

Nielsen Makes A Play To Better Measure Co-Viewing During The Super Bowl | AdExchanger

From Nielsen's perspective, "we think this is a big opportunity to improve person-level measurement" and give buyers and sellers a more accurate picture of who's actually watching what, said Brian Fuhrer, SVP of product strategy and thought leadership at Nielsen.
Marketing tech
#publicis-groupe
fromDigiday
1 day ago
Marketing tech

Will Publicis Groupe keep exploring M&A or does it need to focus on what it's already got?

fromDigiday
1 day ago
Marketing tech

Will Publicis Groupe keep exploring M&A or does it need to focus on what it's already got?

Marketing tech
fromModern Retail
20 hours ago

How Tree Hut used AI to turn customer feedback into product insights and quadruple social engagement

AI-driven community analysis enabled Tree Hut to convert social feedback into product development, innovation strategy, and a 430% year-over-year increase in social engagement.
Marketing tech
fromForbes
23 hours ago

Super Bowl Ads Hit $10 Million As Brands Chase AI Attention

Brands are optimizing Super Bowl ads to influence AI chatbots as well as human viewers, driving higher ad prices and new storytelling strategies.
fromLondon Business News | Londonlovesbusiness.com
15 hours ago

Eight best blockchain loyalty platforms in 2026 - London Business News | Londonlovesbusiness.com

The era when blockchain in marketing was seen merely as an expensive toy for PR departments has finally come to an end. Today, instead of expiring points and closed ecosystems, businesses are increasingly choosing the transparency and liquidity enabled by decentralized ledgers.
Marketing tech
#ai-search
fromExchangewire
11 hours ago

Raptive Partners with Intent IQ to Improve Publisher Monetisation & Advertiser Reach

Intent IQ, a privacy-first identity resolution company, today (3rd February, 2026) announced a partnership with Raptive to deploy Intent IQ's Bid Enhancement offering across Raptive's publisher network. Through the partnership, Raptive will integrate Intent IQ's Bid Enhancement to improve bid performance and monetisation across both environments where traditional identifiers are present-such as cookie-based browsers like Chrome-and environments where identifiers are limited or unavailable, including iOS and other ID-less inventory.
Marketing tech
Marketing tech
fromAdExchanger
19 hours ago

Resellers Crackdowns Are A Good Thing, Right? Well, Maybe Not For Indie CTV Publishers | AdExchanger

Removing resellers from CTV supply chains increases transparency and reduces fraud but constrains revenue for small independent publishers reliant on intermediaries.
Marketing tech
fromGamesBeat
7 hours ago

Brand integrations have surpassed owned worlds on Roblox and Fortnite | exclusive

Brand integrations on UGC platforms outpaced brand-owned virtual worlds in 2025 as advertisers favor measurable, lower-maintenance integrations over costly owned experiences.
#applovin
fromAol
5 days ago
Marketing tech

AppLovin's ad tech business could steal Amazon's lunch

fromAol
5 days ago
Marketing tech

AppLovin's ad tech business could steal Amazon's lunch

#adtech
fromExchangewire
1 day ago
Marketing tech

BRAVE Unveils "The Class of 2026": 10 Rising Stars Rebuilding Ad Tech's Infrastructure - ExchangeWire.com

fromExchangewire
1 day ago
Marketing tech

BRAVE Unveils "The Class of 2026": 10 Rising Stars Rebuilding Ad Tech's Infrastructure - ExchangeWire.com

fromAol
11 hours ago

fuboTV (FUBO) Q4 2025 Earnings Call Transcript

Pro forma revenue (trailing twelve months) -- $6.2 billion generated by the combined fuboTV (NYSE:FUBO) and Hulu Live businesses in North America. Pro forma subscribers (period end) -- 6.2 million in North America, establishing the company as the second largest digital MVPD in the United States. Pro forma adjusted EBITDA (trailing twelve months) -- $77.9 million. North America pro forma revenue (Q1 2026) -- $1.68 billion, up 6% year over year.
Marketing tech
Marketing tech
fromHubspot
in 3 weeks

How to structure pages for AEO and answer engines: A quick-start guide

Optimize webpages for Answer Engine Optimization (AEO) by structuring content so LLMs can identify key insights and synthesize accurate answers.
#retail-media
fromThe Drum
2 days ago
Marketing tech

Conversion, retail, and activation are replacing creative-centric marketing

fromThe Drum
2 days ago
Marketing tech

Conversion, retail, and activation are replacing creative-centric marketing

Marketing tech
fromMarTech
1 day ago

How to make retargeting emails drive more sales during promotions | MarTech

Retargeting emails, personalized and timed with urgency cues, clear CTAs, and targeted incentives increase engagement and conversions for time-sensitive promotions like BFCM.
fromExchangewire
1 day ago

Aceex's Emin Alpan on Ad Tech Challenges, Maintaining Stable Performance, and Tougher Privacy Regulations

The main challenges come from constant ecosystem shifts. Privacy regulation, signal loss, and platform changes are forcing ad tech companies to continuously adapt their technology and data strategies. At the same time, competition is intensifying, margins are under pressure, and investment in AI and infrastructure is no longer optional. Maintaining trust, transparency, and performance in this environment is increasingly complex.
Marketing tech
Marketing tech
fromAdExchanger
1 day ago

The IAB Formalizes Its Measurement Initiatives Under Its New 'Project Eidos' | AdExchanger

Project Eidos centralizes and harmonizes existing IAB measurement and identity-data initiatives to improve ad campaign measurement and standardize definitions across channels under privacy-preserving methods.
Marketing tech
fromExchangewire
1 day ago

Thrad Partners with Top 10 Consumer AI App in the World DeepAI to Enable Paid Ads in LLMs

Thrad and DeepAI formed a global partnership integrating Thrad's ad stack into DeepAI's consumer AI app to deliver native, programmatic ads to users during AI chats.
Marketing tech
fromDigiday
1 day ago

From vibes to data: Why some brands use predictive tech to vet creators

Brands use predictive models and creator partnerships to scale creator-driven marketing, improving targeting, transparency, and measurable engagement.
#seo
Marketing tech
fromMarTech
1 day ago

Why AI visibility can increase direct traffic even when nobody clicks | MarTech

AI mentions increase later direct traffic by creating memory-driven “read, remember, return” behavior that functions like advertising even without clicks.
fromSearch Engine Roundtable
1 day ago

AI Visibility Reporting Coming To Google Search Console?

Kinda like the rest of search, many things aren't permanent decisions that are never discussed. Things change - SEOs write about what changed - while I have nothing to announce, I can say for sure that very few things online are permanent. It's also good to have input from others, like you all.- John Mueller ( @johnmu.com) January 30, 2026 at 7:00 AM
Marketing tech
#google-ads
#openai
Marketing tech
fromLondon Business News | Londonlovesbusiness.com
1 day ago

How self-service kiosks are about to change football stadiums for food, beverage, and ticket sales - London Business News | Londonlovesbusiness.com

Self-service kiosks streamline stadium concessions and ticketing, reducing queues and staff overhead while increasing sales and improving the fan experience.
fromEntrepreneur
1 day ago

Is Narrative the Missing Piece Behind Every Failed Innovation?

They meet whatever half-formed idea they already associate with the category, and that idea ends up doing a lot more work than the product itself. Someone hears "AI tool for business" and immediately imagines Hollywood robots or their boss replacing half the team. Someone hears "blockchain platform," and their mind jumps to a chart going straight down. A buyer sees a proptech product and wonders whether it'll complicate an already stressful process.
Marketing tech
Marketing tech
fromSearch Engine Roundtable
1 day ago

Google Has Nothing To Share On Recent Google Search Ranking Volatility

Google provided no confirmed explanation for January search ranking volatility and attributed observed fluctuations to the web's normal dynamic behavior.
fromThe Drum
2 days ago

The custom adtech renaissance: why owning your stack matters in 2026

The digital advertising world is entering a reset. As privacy laws tighten, cookies vanish, and platform fees rise, companies are reclaiming control. Avenga's Pedro Carrascosa reveals why 2026 will be the year of the custom adtech renaissance - a shift toward building and owning adtech infrastructure. For more than a decade, we've all seen how big brands, publishers, and media companies have relied on big adtech vendors to power their digital advertising. And it worked, until it didn't.
Marketing tech
Marketing tech
fromThedrum
2 days ago

Locala Unveils New Insights for Hyperlocal Advertising

Locala provides Traffic Share and Media Receptivity tools using mobility data and machine learning to optimize multi-location advertising and local media strategies.
Marketing tech
fromThe Drum
2 days ago

GumGum blasts contextual ad copycats after its $75m fundraiser

Goldman Sachs invested $75m in GumGum, signaling renewed market confidence in contextual ad analysis as privacy changes reduce reliance on third-party user data.
Marketing tech
fromThe Drum
2 days ago

What's hot in search? Staying ahead of Google

Google's Panda and Penguin updates penalize thin content and unnatural backlinks; brands must create valuable, engaging content and remove or disavow bad backlinks.
fromThe Drum
2 days ago

The 'In-App Gap': where premium eyeballs go to waste

In-app is far from a lawless, unpopulated no man's land of advertising. In fact, the latest stats show it's actually where audiences are spending most of their time. In the UK for example, just over two and a half hours a day are spent in the in-app environment, compared with only 20 minutes on the mobile web. That's a staggering 90% of the time on mobile spent in apps - whether messaging, social media, music, or gaming. It's a huge opportunity.
Marketing tech
Marketing tech
fromSocial Media Today
3 days ago

Meta Announces Discovery Improvements for Creator Marketplace

Creator Marketplace recommends creators based on prior engagement, adds ad-performance and audience-interest badges, and expands access for brands to find creators for paid partnerships.
fromThe Drum
2 days ago

Unilever is rewarding people for watching its sustainable ads

"We use short videos to tell sustainable stories about our brands, and then we reward consumers for engaging with it," Conny Braams, Unilever's chief digital and commercial officer, told The Drum. "And what we've seen from the pilots that we've been doing is that it, first of all, builds brand power, which is really important. But also, it really changes behavior."
Marketing tech
Marketing tech
fromThe Drum
2 days ago

Outbrain strengthens contextual video offering with Swiss acquisition

Outbrain acquires Video Intelligence AG to expand contextual in-stream video offerings, strengthen publisher partnerships, and add CTV inventory for advertisers.
Marketing tech
fromThe Drum
3 days ago

Transparency will continue to dominate our industry, says MoPub

Scalable in-app standards, improved education, and reassessing app verticals and ad formats are needed to ensure brand safety, transparency, and viewable human reach.
Marketing tech
fromThe Drum
3 days ago

3 ways marketers win with a connected creative-to-media supply chain

Creative Logistics centralizes creative production and media activation into a single platform, restoring control, visibility, and insight while accelerating compliant global marketing operations.
Marketing tech
fromThe Drum
3 days ago

Cookies + Tracking: What It Means For Marketers

Browser cookie restrictions (Apple ITP) are shortening cookie lifespans, breaking user tracking and affecting marketers; solutions include server-side alternatives and first-party data strategies.
fromThe Motley Fool
4 days ago

Meta Platforms Could Do the Unthinkable to Google This Year | The Motley Fool

Meta Platforms has been a big winner in the AI era, up 8x since the stock bottomed out in 2022, and its latest results delighted investors. Revenue jumped 24% in the fourth quarter to $59.9 billion. Ramped-up spending weighed on margins, but investors had expected that, and net income still rose 9% to $22.8 billion, or $8.88 per share. Looking ahead, Meta also issued better-than-expected revenue guidance for the first quarter,
Marketing tech
Marketing tech
fromThe Drum
3 days ago

Dazed Media wants to know how 'cerebral content' propagates across the web

Dazed Media analyzes how cerebral aesthetic content spreads across platforms to inform advertisers and shape editorial-led sponsored storytelling.
Marketing tech
fromThe Drum
3 days ago

BrightTag acquires UK's SiteTagger as part of European expansion programme

BrightTag acquired SiteTagger, creating the world's largest tag management provider with over 100 enterprise clients and expanded European operations under James Sandoval.
Marketing tech
fromThedrum
3 days ago

Bidstack and Venatus sign commercial partnership for in-game advertising

Venatus gains exclusive rights to sell Bidstack's in-game advertising inventory across six major markets, expanding its global gaming ad sales and campaign offerings.
fromThe Drum
3 days ago

Ryanair calls on Google to curb sponsored screen-scapers taking its search topspot

Ryanair stated that the scrapers provide shoppers with outdated or inaccurate information (such as little to no mention of Ryanair's infamous hidden charges which are at least outlined in the official website). Furthermore, the customer details are rarely passed onto the airline meaning it cannot contact them if there's any change in the flight manifest.
Marketing tech
Marketing tech
fromExchangewire
4 days ago

The Stack: AI and Accountability

Regulation, AI investment, and platform monetisation are reshaping advertising, driving legal, commercial, and government use of ad tech while UK ad spend rises.
#generative-ai
fromObserver
4 days ago
Marketing tech

How Google's A.I. Overviews Are Rewriting the Rules of Digital Commerce

Generative AI Overviews now synthesize search results and introduce opaque paid placements, reducing brands' visibility, control and measurement of search-driven traffic.
fromThe Drum
5 days ago
Marketing tech

If AI doesn't know your product, no one will

Brands must become algorithmically fluent and relevant to generative-AI discovery systems to be surfaced, selected, and trusted in modern digital commerce.
Marketing tech
fromThe Drum
4 days ago

Tubemogul strikes deal to shake-up location-based advertising

Tubemogul integrates Factual's Geopulse tools to enable deterministic, portable location-based targeting for video campaigns with custom geo-fences and audience segments beyond walled gardens.
Marketing tech
fromDigiday
4 days ago

As AI catches on across luxury, brands play up their emotional value

Luxury brands integrate AI for efficiency while preserving human-led emotional experiences and private services to sustain long-term value and customer loyalty.
Marketing tech
fromDigiday
4 days ago

As AI catches on across luxury, brands play up their emotional value

Luxury combines AI-driven efficiency with human-led emotional experiences to preserve value, atmosphere, and customer loyalty rather than relying on scale alone.
Marketing tech
fromDigiday
4 days ago

As AI catches on across luxury, brands play up their emotional value

Luxury brands integrate AI for efficiency while prioritizing irreplaceable emotional connection, atmosphere, and human-led experiences to sustain long-term value.
Marketing tech
fromDigiday
4 days ago

'Our marketing is not a bullshit machine': Why Perplexity is investing in targeted, organic growth

Perplexity leverages brand reputation, targeted outreach to high-level professionals, and experimental marketing rather than traditional SaaS approaches to grow amid stiff AI competition.
Marketing tech
fromAlleywatch
4 days ago

Limy Raises $10M to Help Brands Control Visibility and Revenue in AI-Driven Commerce

AI agents are becoming primary web consumers, requiring brands to decode agent interactions and attribute revenue to optimize visibility and conversions.
Marketing tech
fromAdExchanger
4 days ago

The Prebid Episode | AdExchanger

Prebid’s influence expands as major platforms integrate, Microsoft adjusts caching policy, and Prebid assumes stewardship of an open-source sell-side AI agent codebase.
fromMarTech
4 days ago

No means no, even when the system refuses to listen | MarTech

I spent years believing that being reasonable was a virtue. I thought that if someone I cared about - a partner, a colleague, a close friend - kept pushing after I said no, the burden was on me to be clearer. I believed that if I could find the right metaphor, stay calm enough or strike the perfect emotional note, they would finally understand. I wanted them to see my no as human, valid and final. But they never did. They were not listening.
Marketing tech
Marketing tech
fromHubspot
4 days ago

Email marketing automation tools: How to choose in 2026

Select platforms offering predictive analytics, journey-based targeting, unified customer data, AI-powered optimization, deliverability safeguards, and scalable integrations matched to team size and goals.
Marketing tech
fromLondon Business News | Londonlovesbusiness.com
4 days ago

MailTester.Ninja emerges as a key player in helping businesses navigate modern email deliverability challenges - London Business News | Londonlovesbusiness.com

Email deliverability now determines inbox access, requiring verification and infrastructure fixes to protect sender reputation and maintain marketing effectiveness.
Marketing tech
fromBusiness Insider
4 days ago

YouTube has a big incentive to nuke AI spam - and it's starting to take action

Low-quality, repetitive AI-generated videos on YouTube threaten its ability to attract advertisers and may undermine its pitch to replace premium TV.
Marketing tech
fromEntrepreneur
4 days ago

Automate Your Lead Funnel Without Losing the Human Touch

Automating lead funnels reduces friction, increases speed and consistency, and preserves human connection by freeing people to engage where nuance and attention matter.
fromAWeber
1 week ago

How to Use ChatGPT to Write Better Emails (Without Copy-Pasting)

ChatGPT can analyze your best campaigns and write new emails that match with AWeber's MCP. It saves drafts directly to an AWeber account. No tab-switching. No copy-pasting. Most people write emails, then hope they perform. AWeber MCP does the opposite. ChatGPT looks at your top campaigns-highest opens, most clicks-and uses those patterns for new emails. You get emails that sound like you and match what your audience responds to. Written in minutes, not hours.
Marketing tech
fromVerticalResponse
1 week ago

Best Domain Services for Small Businesses this year

A domain registrar is an ICANN-accredited company authorized to register and manage domain names on your behalf. Companies like Cloudflare Registrar, Namecheap, and Porkbun act as intermediaries between you and the domain registries that oversee specific top level domains like .com (managed by Verisign) or .org (managed by Public Interest Registry). For small businesses and nonprofits, the most important domain services include:
Marketing tech
fromFast Company
4 days ago

Liftoff Mobile IPO: Stock listing date nears for Blackstone-backed advertising technology startup

The company, backed by Blackstone, is targeting a valuation of nearly $5.2 billion for its IPO, and is looking to raise as much as $762 million in funding by selling more than 25 million shares. Share prices are expected to range between $26 and $30. It will trade under the ticker "LFTO."
Marketing tech
Marketing tech
fromSearch Engine Roundtable
4 days ago

Google Business Profiles Review Appeals Delay Removed

Google removed the notice about extended review-appeal processing for Google Business Profiles, indicating delays have likely ended and appeals can be submitted normally.
Marketing tech
fromMarTech
5 days ago

How smart leaders use marketing metrics to navigate uncertainty | MarTech

Marketing performance variance should be treated as market signals rather than failures requiring rigid control.
Marketing tech
fromExchangewire
5 days ago

How Should Advertisers Navigate the New Era of Conversational AI?

OpenAI began testing contextual ads in ChatGPT's free and Go tiers, shifting toward ad-supported conversational AI and raising pricing, control, and trust concerns.
Marketing tech
fromExchangewire
5 days ago

Silverpush Releases Trend Intelligence Platform to Transform Real-Time Trends into Contextual Signals for Advertising

Silverpush launched a Trend Intelligence Platform that converts real-time social and web signals into brand-safe, activation-ready contextual topics for media planning.
Marketing tech
fromExchangewire
5 days ago

xpln.ai Launches in the US with CRO, Gina Cavallo, to Capture Demand for Next Gen Attention Solutions

xpln.ai expanded into North America, hired Gina Cavallo as US CRO, and relocated its CEO to New York to scale research-grade attention measurement across major media channels.
Marketing tech
fromAdExchanger
5 days ago

Xumo Gets Direct With The Trade Desk | AdExchanger

Xumo integrated with The Trade Desk's OpenPath and deployed an identity framework to simplify supply paths and expand programmatic CTV demand.
Marketing tech
fromSearch Engine Roundtable
5 days ago

Daily Search Forum Recap: January 29, 2026

Only 33% would block Google using sites for AI Overviews and AI Mode; Google tests search features, Ads API v23 released, and Microsoft shows slower search ad growth.
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