Marketing tech

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Marketing tech
fromForbes
2 hours ago

How Retailers Can Thrive With Agentic Commerce

Agentic commerce utilizes AI to simplify consumer purchasing decisions, addressing cognitive overload and changing retailer strategies.
Marketing tech
fromExchangewire
2 hours ago

StackAdapt Announces AI-Powered Marketing Capabilities Through Ads in ChatGPT Pilot

StackAdapt enables advertisers to access ads in ChatGPT, enhancing messaging during customer exploration and decision-making processes.
#google
Marketing tech
fromAdExchanger
1 day ago

Google Ads Launches New Tools For Mapping Incrementality | AdExchanger

Google enhances Data Manager with a Map View to improve first-party data activation and campaign performance analysis.
Marketing tech
fromAdExchanger
1 day ago

Google Ads Launches New Tools For Mapping Incrementality | AdExchanger

Google enhances Data Manager with a Map View to improve first-party data activation and campaign performance analysis.
more#google
#match-group
Marketing tech
fromTechCrunch
25 minutes ago

Tinder owner Match Group is slowing hiring to pay for its increased use of AI tools | TechCrunch

Match Group is slowing hiring to fund AI tools for employees, aiming to become an AI-native company while managing costs.
Marketing tech
from24/7 Wall St.
2 days ago

TD Cowen Raises Match Group Price Target to $44: Is Hinge Finally Driving the Dating App Comeback?

TD Cowen raised Match Group's price target to $44, focusing on Hinge's growth potential over Tinder's decline.
Marketing tech
fromTechCrunch
25 minutes ago

Tinder owner Match Group is slowing hiring to pay for its increased use of AI tools | TechCrunch

Match Group is slowing hiring to fund AI tools for employees, aiming to become an AI-native company while managing costs.
Marketing tech
from24/7 Wall St.
2 days ago

TD Cowen Raises Match Group Price Target to $44: Is Hinge Finally Driving the Dating App Comeback?

TD Cowen raised Match Group's price target to $44, focusing on Hinge's growth potential over Tinder's decline.
more#match-group
Marketing tech
fromThedrum
1 hour ago

Across the Desk with GSTV's Sean McCaffrey

Advertisers are increasingly valuing DOOH for its flexibility, creativity, and ability to connect with audiences at the right time and place.
Marketing tech
fromExchangewire
2 hours ago

Teads & Lumen Research Bring Proven Attention Science to CTV for Omnichannel Impact

Teads expands partnership with Lumen Research to enhance attention measurement in CTV advertising.
#real-estate
Marketing tech
fromwww.housingwire.com
2 hours ago

New Luxury Presence platform combines AI tools and marketing

Luxury Presence launched the Presence Platform to unify marketing, customer management, and advertising tools for real estate agents, enhancing efficiency and competitiveness.
Marketing tech
fromwww.housingwire.com
1 day ago

Most agents are invisible in AI search, and the top 1% dominate

Buyer behavior in real estate is rapidly changing, with AI search tools overtaking traditional portals like Zillow in agent-discovery traffic.
Marketing tech
fromwww.housingwire.com
21 hours ago

FirstTeam and Brown Harris Stevens form marketing partnership

A strategic partnership between FirstTeam and Brown Harris Stevens aims to enhance marketing and service opportunities for agents and clients.
Marketing tech
fromwww.housingwire.com
2 hours ago

New Luxury Presence platform combines AI tools and marketing

Luxury Presence launched the Presence Platform to unify marketing, customer management, and advertising tools for real estate agents, enhancing efficiency and competitiveness.
Marketing tech
fromwww.housingwire.com
1 day ago

Most agents are invisible in AI search, and the top 1% dominate

Buyer behavior in real estate is rapidly changing, with AI search tools overtaking traditional portals like Zillow in agent-discovery traffic.
Marketing tech
fromwww.housingwire.com
21 hours ago

FirstTeam and Brown Harris Stevens form marketing partnership

A strategic partnership between FirstTeam and Brown Harris Stevens aims to enhance marketing and service opportunities for agents and clients.
more#real-estate
Marketing tech
fromMarTech
2 hours ago

Data quality will make or break your lead gen strategy | MarTech

Modern lead generation relies on data quality, automated nurture sequences, and AI tools to avoid significant risks and inefficiencies.
Marketing tech
fromGamesBeat
2 hours ago

Nexxen partners with Unity on in-app videos for advertisers

Nexxen partners with Unity to enhance advertising capabilities in mobile gaming through AI-resilient, non-cookie-dependent video solutions.
#openai
Marketing tech
fromDigiday
11 hours ago

'Maybe ChatGPT is a different kind of a place': Why OpenAI is saying no to search budgets - for now

OpenAI is focusing on test budget ad dollars rather than search ad dollars for its new advertising platform.
Marketing tech
fromAxios
21 hours ago

OpenAI launches self-serve ad platform

OpenAI is launching a new Ads Manager tool for advertisers to manage campaigns in real time through ChatGPT.
Marketing tech
fromDigiday
21 hours ago

OpenAI opens up ChatGPT ads manager to the U.S. while promising third-party measurement, CPA bidding

OpenAI has launched a self-serve ads manager, dropped minimum spend requirements, and is developing third-party measurement and cost-per-action bidding.
Marketing tech
fromAdExchanger
21 hours ago

Will OpenAI's New Measurement Tools And Ads Manager Prove Its Worth As An Ad Channel? | AdExchanger

OpenAI launched a self-serve ads manager and conversion API to enhance ad performance measurement and accessibility for advertisers.
Marketing tech
fromDigiday
11 hours ago

'Maybe ChatGPT is a different kind of a place': Why OpenAI is saying no to search budgets - for now

OpenAI is focusing on test budget ad dollars rather than search ad dollars for its new advertising platform.
Marketing tech
fromAxios
21 hours ago

OpenAI launches self-serve ad platform

OpenAI is launching a new Ads Manager tool for advertisers to manage campaigns in real time through ChatGPT.
Marketing tech
fromDigiday
21 hours ago

OpenAI opens up ChatGPT ads manager to the U.S. while promising third-party measurement, CPA bidding

OpenAI has launched a self-serve ads manager, dropped minimum spend requirements, and is developing third-party measurement and cost-per-action bidding.
Marketing tech
fromAdExchanger
21 hours ago

Will OpenAI's New Measurement Tools And Ads Manager Prove Its Worth As An Ad Channel? | AdExchanger

OpenAI launched a self-serve ads manager and conversion API to enhance ad performance measurement and accessibility for advertisers.
more#openai
#criteo
Marketing tech
fromDigiday
24 minutes ago

Despite enthusiasm over its ChatGPT tie-up, Criteo's shares slide on downgraded revenue forecast

Criteo's revenue declined due to reduced retail media spend, despite growth in activated media spend and a partnership with OpenAI.
Marketing tech
fromTipRanks Financial
20 hours ago

Criteo sees early traction in OpenAI ad pilot as self-serve ads roll out - TipRanks.com

Criteo integrates with OpenAI's advertising pilot in ChatGPT, enhancing accessibility for marketers through self-service ads.
Marketing tech
fromDigiday
24 minutes ago

Despite enthusiasm over its ChatGPT tie-up, Criteo's shares slide on downgraded revenue forecast

Criteo's revenue declined due to reduced retail media spend, despite growth in activated media spend and a partnership with OpenAI.
Marketing tech
fromTipRanks Financial
20 hours ago

Criteo sees early traction in OpenAI ad pilot as self-serve ads roll out - TipRanks.com

Criteo integrates with OpenAI's advertising pilot in ChatGPT, enhancing accessibility for marketers through self-service ads.
more#criteo
#ai
Marketing tech
fromAdExchanger
1 day ago

A "Pay-For-Performance" Ad Industry? Brands And Agencies Will Need A Referee | AdExchanger

WPP plans to shift to revenue models based on measurable sales and brand performance, moving away from traditional hourly billing.
Marketing tech
fromExtremeTech
3 hours ago

AI Image Generators Now Attract More App Downloads Than Chatbots

AI-powered image generators are driving significant mobile app growth, surpassing traditional text-focused chatbots in user engagement and downloads.
Marketing tech
fromAdExchanger
1 day ago

A "Pay-For-Performance" Ad Industry? Brands And Agencies Will Need A Referee | AdExchanger

WPP plans to shift to revenue models based on measurable sales and brand performance, moving away from traditional hourly billing.
Marketing tech
fromHubspot
1 month ago

Our Vision for Building an Open Ecosystem for the Agent Era

HubSpot is evolving into an agentic customer platform, enabling AI agents to operate and enhance business processes through data and context.
more#ai
#digital-marketing
Marketing tech
fromForbes
4 hours ago

How To Optimize Pay-Per-Click Campaigns For AI Summaries

AI-driven search results are transforming digital marketing, requiring clearer ad structures for effective pay-per-click strategies.
fromForbes
4 hours ago
Marketing tech

How Companies Can Measure The Real Impact Of Their Investment In Digital Marketing

Measuring the real impact of digital marketing requires focusing on profitability rather than superficial metrics like traffic and clicks.
Marketing tech
fromForbes
4 hours ago

How To Optimize Pay-Per-Click Campaigns For AI Summaries

AI-driven search results are transforming digital marketing, requiring clearer ad structures for effective pay-per-click strategies.
Marketing tech
fromForbes
4 hours ago

How Companies Can Measure The Real Impact Of Their Investment In Digital Marketing

Measuring the real impact of digital marketing requires focusing on profitability rather than superficial metrics like traffic and clicks.
more#digital-marketing
Marketing tech
fromDigiday
11 hours ago

Future of TV Briefing: The upfront glossary, 2026 edition

The upfront advertising market features unique terminology and concepts that shape negotiations between buyers and sellers.
Marketing tech
fromDigiday
11 hours ago

'CPC pain is real': One year on, Google's AI Max has pushed up search budgets - and costs

AI Max for Search has led to increased search budgets and CPCs, transforming search into an automated media channel focused on user intent.
Marketing tech
fromTechCrunch
16 hours ago

Bumble's paying users are slipping as it bets on an overhaul later this year | TechCrunch

Bumble is intentionally reducing its paying user base to focus on higher-quality, engaged members amid a significant overhaul to attract Gen Z users.
Marketing tech
fromAdExchanger
11 hours ago

The Direct Supply Myth: Why CTV Inventory Looks Better Coming From A Streamer Than Directly From A Publisher | AdExchanger

Direct supply in the CTV ecosystem aims to enhance transparency and control for buyers and restore value for publishers.
Marketing tech
fromTechzine Global
8 hours ago

Tableau unveils Agentic Analytics Platform with six pillars

Tableau's new Agentic Analytics Platform transforms data visualization into a knowledge and decision engine for enhanced AI-driven business actions.
fromThedrum
4 hours ago

Bidstack Launches Approved Partner Network with Httpool and GIMA Esports

Httpool will become an exclusive commercial partner in India and will add invaluable experience, knowledge and insight on a local level to Bidstack's proposition.
Marketing tech
Marketing tech
fromExchangewire
8 hours ago

VIOOH Partners with Abode Media to Expand Programmatic DOOH Footprint

VIOOH partners with Abode Media to enhance programmatic advertising in premium residential digital out-of-home spaces.
Marketing tech
fromMarTech
1 day ago

Digital video ad spend surges as AI and targeting reshape strategy | MarTech

Digital video ad spend is growing rapidly, with a focus on automation, targeting, and measurable outcomes.
Marketing tech
fromForbes
1 day ago

Why GEO Tactics Often Fail Without Reputation Architecture

Generative engine optimization requires cohesive brand messaging across all online content for effective AI understanding and visibility.
Marketing tech
fromInc
19 hours ago

Want To Find New Customers? Shopify President Says AI Search is Bringing them in Twice as Fast

AI-powered search is significantly increasing e-commerce traffic and sales, with Shopify reporting an 8x rise in AI-driven traffic and nearly 13x in orders.
Marketing tech
fromMarTech
1 day ago

The intent data playbook is breaking down | MarTech

Intent data commoditization leads to rising CPLs and stagnant conversion rates due to reliance on the same data sources by competitors.
Marketing tech
fromForbes
1 day ago

Your Local Business Has A Visibility Problem

AI platforms are reshaping local search, making traditional SEO strategies less effective for small businesses.
Marketing tech
fromForbes
1 day ago

What Is Social Media's Role In Answer Engine Optimization?

AEO is reshaping brand discovery by prioritizing content that answers user queries for AI platforms over traditional SEO methods.
Marketing tech
fromForbes
1 day ago

How E-Commerce Brands Can Stop Renting Their Growth And Own It Instead

Relying on paid ads for growth leads to unsustainable customer acquisition costs and limits long-term success.
#generative-ai
Marketing tech
fromMarTech
1 day ago

The third parties shaping your brand in AI search | MarTech

The rise of generative AI shifts brand strategies from content publication to influencing third-party narratives for visibility and trust.
Marketing tech
fromEMARKETER
2 days ago

As generative AI dominates marketer's minds, the metaverse is collecting dust

70% of marketers consider generative AI the most important consumer trend, significantly outpacing the metaverse at 12%.
Marketing tech
fromMarTech
1 day ago

The third parties shaping your brand in AI search | MarTech

The rise of generative AI shifts brand strategies from content publication to influencing third-party narratives for visibility and trust.
Marketing tech
fromEMARKETER
2 days ago

As generative AI dominates marketer's minds, the metaverse is collecting dust

70% of marketers consider generative AI the most important consumer trend, significantly outpacing the metaverse at 12%.
more#generative-ai
Marketing tech
fromMarTech
1 day ago

Martech 2026: AI drives a major industry reset | MarTech

The marketing technology landscape is renewing, with a shift from accumulating tools to replacing them, emphasizing AI as the new value layer.
Marketing tech
fromDigiday
1 day ago

Ad Tech Briefing: Yahoo pairs with Kochava to pitch 'agentic' DSP workflows

Ad tech companies must evolve in the agentic era or risk obsolescence, as exemplified by Yahoo and Kochava's partnership for AI-driven media buying.
#pinterest
Marketing tech
fromCX Dive
1 day ago

Pinterest credits AI personalization for double-digit user growth

Pinterest's AI-driven personalization has resulted in 10 consecutive quarters of user growth, reaching 631 million monthly active users.
from24/7 Wall St.
1 day ago
Marketing tech

Pinterest Just Got a Wall Street Pile-On: Six Firms Hike Price Targets After Q1 Beat Crushes Estimates

Marketing tech
fromTNW | Insider
1 day ago

Pinterest crosses $1 billion quarterly revenue as AI-powered visual search drives advertising growth that social platforms cannot match

Pinterest achieved $1.008 billion in Q1 2026 revenue, driven by visual searches and intent-based advertising, not social media engagement.
Marketing tech
fromCX Dive
1 day ago

Pinterest credits AI personalization for double-digit user growth

Pinterest's AI-driven personalization has resulted in 10 consecutive quarters of user growth, reaching 631 million monthly active users.
Marketing tech
from24/7 Wall St.
1 day ago

Pinterest Just Got a Wall Street Pile-On: Six Firms Hike Price Targets After Q1 Beat Crushes Estimates

Pinterest's Q1 2026 earnings beat expectations, leading to stock price increases and analyst upgrades, though concerns about advertising softness remain.
Marketing tech
fromTNW | Insider
1 day ago

Pinterest crosses $1 billion quarterly revenue as AI-powered visual search drives advertising growth that social platforms cannot match

Pinterest achieved $1.008 billion in Q1 2026 revenue, driven by visual searches and intent-based advertising, not social media engagement.
more#pinterest
Marketing tech
fromAdExchanger
1 day ago

How State Health Insurance Uses Ad Tracking; TikTok And Alcohol, Together At Last | AdExchanger

Trackers share personal data from insurance applicants, raising concerns about online privacy and understanding of tracking tools by exchange operators.
Marketing tech
fromDigiday
1 day ago

Social video ad spending is set to outpace CTV in growth rate this year

Social video ad spending is set to surpass connected TV investments for the first time, reflecting a shift in brand marketing strategies.
Marketing tech
fromTNW | Investors-Funding
1 day ago

IronSource founders raise $60M at $500M valuation for Zyg, an agentic AI platform that automates e-commerce advertising

Zyg, an AI-driven e-commerce platform, raised $60 million to automate advertising and operations for DTC sellers, aiming to replace human management.
Marketing tech
fromAdExchanger
19 hours ago

POSSIBLE 2026: Industry Experts Dish On AI - And Other Trends To Watch | AdExchanger

AI is transforming advertising workflows, simplifying collaboration, and enhancing measurement despite introducing complexity in media buying.
Marketing tech
fromThe Motley Fool
1 day ago

Cloud Computing Isn't the Only Exciting Catalyst for Amazon Stock. Here's One More. | The Motley Fool

Amazon's advertising business is a significant growth driver, generating over $70 billion in revenue and contributing to overall earnings.
Marketing tech
fromTNW | Finance
20 hours ago

Duolingo stock drops 14% after Q1 beat as CEO pivots from monetization to engagement in race to 100M daily users before AI catches up

Duolingo prioritizes user engagement over short-term monetization to reach 100 million daily active users by 2028.
Marketing tech
fromTNW | Insider
18 hours ago

AI-native enterprise spending surges 94% as SaaS stagnates at 8% and the SaaSpocalypse reprices per-seat software

AI-native enterprise spending surged 94% as traditional SaaS growth cooled, prompting a shift from per-seat pricing to agent-based delivery.
Marketing tech
fromExchangewire
1 day ago

Silverpush Brings Broadcast-Quality YouTube Buying to EMEA Advertisers with SilverScreen

Silverpush launched SilverScreen, a classification tool for YouTube that aligns with broadcast standards, enhancing advertiser confidence in TV-like inventory.
Marketing tech
fromnews.bitcoin.com
1 day ago

Prediction Market Traders Push April 2026 Volume to $8.6B, Kalshi Takes the Lead

Kalshi surpassed Polymarket in taker volume for the first time, achieving $5.42 billion compared to Polymarket's $1.99 billion in April 2026.
Marketing tech
fromRAIN News
2 days ago

Magellan expands iHeart relationship; radio gets sharper metrics

Magellan AI expands partnership with iHeartMedia to unify radio advertising metrics with digital audio and enhance campaign performance insights.
#tiktok
Marketing tech
fromNeil Patel
20 hours ago

TikTok Sale Update: What Advertisers Need to Know

TikTok's U.S. operations were sold to American investors, impacting governance and data management while maintaining ad infrastructure and user engagement.
Marketing tech
fromDigiday
2 days ago

TikTok recreates its ads for billboards through Vistar partnership

TikTok is creating billboard content from scratch, partnering with Vistar Media to adapt its ads for out-of-home formats.
Marketing tech
fromNeil Patel
20 hours ago

TikTok Sale Update: What Advertisers Need to Know

TikTok's U.S. operations were sold to American investors, impacting governance and data management while maintaining ad infrastructure and user engagement.
Marketing tech
fromDigiday
2 days ago

TikTok recreates its ads for billboards through Vistar partnership

TikTok is creating billboard content from scratch, partnering with Vistar Media to adapt its ads for out-of-home formats.
more#tiktok
fromTipRanks Financial
21 hours ago

AppLovin (APP) Q1 Earnings on May 6: Options Traders Brace for a 12.52% Swing - TipRanks.com

Investors are watching whether Axon 2.0 continues to boost ad performance, and whether management signals continued strength into the rest of 2026.
Marketing tech
Marketing tech
fromCoindesk
1 day ago

Crypto.com's high-rolling head of marketing to leave after almost six years

Steven Kalifowitz, CMO of Crypto.com, is leaving after six years, having significantly contributed to the brand's global recognition and partnerships.
Marketing tech
fromAdExchanger
2 days ago

Upfronts Advertisers Say They Want Outcomes - And Amazon Licks Its Chops | AdExchanger

Television advertising is shifting focus from reach to measurable outcomes, with Amazon Ads leading the way in enhanced measurement solutions.
Marketing tech
fromThe Motley Fool
1 day ago

Pinterest PINS Q1 2026 Earnings Call Transcript | The Motley Fool

Global revenue increased by 18% to $1.08 billion, with significant growth in monthly active users and advancements in AI-driven advertising.
Marketing tech
fromForbes
2 days ago

How AI Made Communication The Most Important Function In Your Company

Public relations has evolved into an intelligence-driven era where AI shapes perceptions based on available content, impacting organizations' credibility and customer relations.
Marketing tech
fromThedrum
2 days ago

GumGum Introduces The GumGum Platform and Mindset Graph

GumGum Platform and Mindset Graph deliver privacy-respecting ads by connecting contextual, attention, and creative solutions to enhance user experience and brand outcomes.
#meta-platforms
Marketing tech
from24/7 Wall St.
1 day ago

Meta Platforms vs Snap: Who's Really Winning Digital Ads?

Meta and Snap illustrate contrasting strategies in the digital ad market, with Meta focusing on AI-driven growth and Snap emphasizing survival through subscriptions.
Marketing tech
fromThe Motley Fool
3 days ago

Is Meta Platforms Stock a Buy on Its Pullback? | The Motley Fool

Meta Platforms' stock decline is attributed to increased capital expenditures despite strong earnings and revenue growth.
Marketing tech
from24/7 Wall St.
1 day ago

Meta Platforms vs Snap: Who's Really Winning Digital Ads?

Meta and Snap illustrate contrasting strategies in the digital ad market, with Meta focusing on AI-driven growth and Snap emphasizing survival through subscriptions.
Marketing tech
fromThe Motley Fool
3 days ago

Is Meta Platforms Stock a Buy on Its Pullback? | The Motley Fool

Meta Platforms' stock decline is attributed to increased capital expenditures despite strong earnings and revenue growth.
more#meta-platforms
Marketing tech
fromDigiday
2 days ago

From ad tech tax to AI data brokers: the new middlemen keep 100%, publishers say

Third-party content scraping poses a significant threat to publishers, extracting value without compensation and undermining their intellectual property.
#meta
Marketing tech
fromMiami Herald
2 days ago

Meta borrows an ad tactic it usually bans on its own apps

Meta-owned Manus promotes undisclosed side hustle ads, contradicting its anti-clickbait stance, raising concerns about transparency and ethical practices.
Marketing tech
fromTheStreet
2 days ago

Meta borrows an ad tactic it usually bans on its own apps

Meta's AI startup Manus violated authenticity rules by running undisclosed creator ads, raising regulatory and investor concerns.
Marketing tech
fromMiami Herald
2 days ago

Meta borrows an ad tactic it usually bans on its own apps

Meta-owned Manus promotes undisclosed side hustle ads, contradicting its anti-clickbait stance, raising concerns about transparency and ethical practices.
Marketing tech
fromTheStreet
2 days ago

Meta borrows an ad tactic it usually bans on its own apps

Meta's AI startup Manus violated authenticity rules by running undisclosed creator ads, raising regulatory and investor concerns.
more#meta
Marketing tech
fromBusiness Matters
5 days ago

Why Seedance 2.0 Is Being Considered by Digital Agencies

Digital agencies face increased pressure to deliver faster, higher-quality content while managing costs and workflows, with tools like Seedance 2.0 aiding efficiency.
Marketing tech
fromThe Motley Fool
1 day ago

IAC (IAC) Q3 2025 Earnings Transcript | The Motley Fool

People Inc. achieved 9% digital revenue growth, but faced a 3% decline in advertising revenue due to various external factors.
Marketing tech
fromAdExchanger
2 days ago

Losing Traffic To AI Search? Do More Video, Says Major League Fishing's Jared Collett | AdExchanger

Major League Fishing focuses on monetizing its own website content, particularly through livestreams and various ad formats, to maximize revenue.
Marketing tech
fromMarTech
2 days ago

Why SaaS is moving from features to outcomes | MarTech

SaaS vendors must shift focus from features to delivering customer outcomes due to AI's impact on pricing and value perception.
Marketing tech
fromInc
1 day ago

Why This Zoom Exec Built an Internal 'SWAT Team' to Prepare for AI Search

Zoom's CMO created a 'SWAT team' to enhance AI search optimization in response to rising LLM usage among software buyers.
Marketing tech
fromMarTech
2 days ago

How RevOps teams should adapt as martech and adtech converge | MarTech

B2B organizations should restructure RevOps teams into a centralized unit to avoid silos and enhance collaboration across marketing, advertising, and sales.
Marketing tech
fromAdExchanger
2 days ago

Pity The Viral Product Hits; GEO Is The New SEO (Derogatory) | AdExchanger

NeeDoh faces challenges from viral success, competition, and AI search visibility affecting marketing strategies.
Marketing tech
fromThedrum
1 day ago

Leveraging data to increase engagement, with Latane Conant

Latané Conant emphasizes the importance of data alignment between sales and marketing for effective B2B strategies.
Marketing tech
fromThe Motley Fool
1 day ago

IAC (IAC) Q1 2025 Earnings Transcript | The Motley Fool

IAC completed the Angi spin-off and reported significant growth in digital revenue and EBITDA at Dotdash Meredith.
Marketing tech
fromDigiday
2 days ago

Media Buying Briefing: Rival trade bodies emerge to contend programmatic's future

The emergence of two competing groups in programmatic advertising highlights industry divisions that may shape its future.
Marketing tech
fromForbes
1 day ago

Home Depot's Orange Apron Media Targets High Intent Shoppers And Pros

Home Depot announced partnerships with Reddit and Pinterest to enhance its retail media network and reach home improvement audiences more effectively.
Marketing tech
fromThedrum
2 days ago

Augmented Reality Ads And The Power It Holds Within

Augmented reality ads have proven valuable for advertisers, engaging consumers and enhancing marketing campaigns.
#inmobi
Marketing tech
fromThedrum
1 day ago

InMobi and iPrice Group Help Brands Bring Personalized Shoppable Ads to Southeast Asia's Online Shoppers

InMobi partners with iPrice Group to launch Personalized Shoppable Ad Storefronts for online shoppers in Southeast Asia.
Marketing tech
fromThedrum
2 days ago

InMobi and iPrice Group Help Brands Bring Personalized Shoppable Ads to Southeast Asia's Online Shoppers

InMobi partners with iPrice Group to launch Personalized Shoppable Ad Storefronts for Southeast Asian online shoppers.
Marketing tech
fromThedrum
1 day ago

InMobi and iPrice Group Help Brands Bring Personalized Shoppable Ads to Southeast Asia's Online Shoppers

InMobi partners with iPrice Group to launch Personalized Shoppable Ad Storefronts for online shoppers in Southeast Asia.
Marketing tech
fromThedrum
2 days ago

InMobi and iPrice Group Help Brands Bring Personalized Shoppable Ads to Southeast Asia's Online Shoppers

InMobi partners with iPrice Group to launch Personalized Shoppable Ad Storefronts for Southeast Asian online shoppers.
more#inmobi
Marketing tech
fromTechCrunch
2 days ago

Doordash adds AI tools to speed up merchant onboarding, edit photos of dishes | TechCrunch

DoorDash introduced AI tools for merchants to enhance onboarding, photo editing, and website creation, improving efficiency and customer engagement.
Marketing tech
from24/7 Wall St.
2 days ago

Oppenheimer Upgrades Airbnb to Outperform With $180 Price Target: Are Hotels and the World Cup About to Re-Rate the Stock?

Airbnb stock upgraded to Outperform with a $180 target, driven by product initiatives and upcoming events like the FIFA World Cup.
Marketing tech
from24/7 Wall St.
2 days ago

Wedbush Upgrades The Trade Desk From Underperform: Is the Worst Behind the Ad Tech Leader?

Wedbush upgraded Trade Desk to Neutral, citing World Cup ad spending and political budgets as offsets to competitive pressures.
Marketing tech
fromThe Cool Down
2 days ago

Dollar General stores are creating hyperspecific, real-time ads for shoppers using AI

Dollar General is expanding AI-driven audio advertising in 12,000 stores to enhance customer experience and boost revenue.
fromExchangewire
2 days ago

Kevel, Dollar General & The Trade Desk Introduce First-of-its-Kind Retail Media

At Kevel, we believe the future of retail media depends on flexibility and interoperability. Onsite and offsite have operated as separate worlds, and advertisers have had to piece together performance from disconnected systems.
Marketing tech
fromFox Business
2 days ago

Popular 1990s internet search giant shuts down

As IAC continues to sharpen its focus, we have made the decision to discontinue our search business, which includes Ask.com. After 25 years of answering the world's questions, Ask.com officially closed on May 1, 2026.
Marketing tech
fromSearch Engine Roundtable
2 days ago

Google Search Console Fixes 50 Week Data Logging Issue

A logging error prevented Search Console from accurately reporting impressions from May 13, 2025 until April 27, 2026. This issue has been resolved.
Marketing tech
Marketing tech
fromThedrum
3 days ago

Top 5 predictions for DOOH in 2023 Hivestack The Drum DOOH Deep-Dive

Digital out of home (DOOH) demonstrates resilience and agility, with predictions for growth driven by innovative technologies and the influence of Gen Z in 2023.
Marketing tech
from24/7 Wall St.
3 days ago

Donald Trump's Truth Social Stake Hit $4 Billion. Everyday Investors Who Chased the 'DJT' Meme Stock Have Watched Billions Evaporate

Trump Media & Technology Group's stock has plummeted 75.89% since its peak, severely impacting retail investors compared to insiders.
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