Marketing tech
fromFast Company
1 day agoAI search demands a new audience playbook
AI search users have varied intentions, impacting engagement and conversion rates for publishers.
Dear Algo was inspired by users making posts with the phrase to try to influence what they see before Meta made an official version. The feature has already been available in testing in Australia, Canada, New Zealand, and the United Kingdom, and now that test is launching in the US. "We'll continue iterating based on community feedback before rolling it out more broadly," Meta spokesperson Alec Booker tells The Verge.
Instagram's social media algorithm explained works through multi-stage filtering that gathers posts from followed accounts, scores roughly 500 posts using machine learning predictions, and ranks them according to expected engagement. Content ranking favors Reels most heavily, followed by carousels and Stories, while saves count three times more than likes in determining reach. Key signals include watch time, where videos retaining viewers for at least 70% of duration rank twice as high.