#topic-based-feeds

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#custom-timelines
#ai-in-marketing
fromDigiday
3 days ago
Artificial intelligence

Marketing strategists search for a solution to AI's all-too predictable outputs

fromMarTech
1 day ago
Marketing tech

If your AI content feels generic, this is why | MarTech

AI accelerates content creation but risks losing brand voice and authenticity.
Marketing tech
fromDigiday
4 days ago

Digiday+ Research: Marketing workflows benefit from AI, but trust is still a barrier to adoption

Marketers are increasingly adopting generative AI for creative production and marketing, despite challenges in trust and complexity affecting widespread adoption.
Artificial intelligence
fromDigiday
3 days ago

Marketing strategists search for a solution to AI's all-too predictable outputs

AI tools are causing sameness in creative processes, prompting strategists to seek alternatives for originality and value addition.
Marketing tech
fromDigiday
4 days ago

Digiday+ Research: Marketing workflows benefit from AI, but trust is still a barrier to adoption

Marketers are increasingly adopting generative AI for creative production and marketing, despite challenges in trust and complexity affecting widespread adoption.
E-Commerce
fromEntrepreneur
1 day ago

Online Brands That Ignore This Type of AI Will Lose Customers

Agentic commerce allows AI agents to autonomously manage the entire online shopping journey for consumers.
Media industry
fromAdExchanger
1 day ago

Streaming Platforms Are Embracing Vertical Video. But At This Point, Is It Worth It? | AdExchanger

Streaming services are adopting vertical video features to enhance content discovery, but currently lack advertising opportunities.
#youtube
Online marketing
from9to5Google
18 hours ago

YouTube ads surface in subscriptions feed as side-by-side ads hit more live content

YouTube is rolling out side-by-side ads and ads in the subscriptions feed, changing user experience significantly.
Marketing tech
fromAndroid Authority
1 day ago

Ads are the worst thing about YouTube livestreams, but Google may have (loudly) fixed them

YouTube is testing a new mobile livestream ad format that plays below the video, allowing users to watch while ads play.
Online marketing
from9to5Google
18 hours ago

YouTube ads surface in subscriptions feed as side-by-side ads hit more live content

YouTube is rolling out side-by-side ads and ads in the subscriptions feed, changing user experience significantly.
Marketing tech
fromAndroid Authority
1 day ago

Ads are the worst thing about YouTube livestreams, but Google may have (loudly) fixed them

YouTube is testing a new mobile livestream ad format that plays below the video, allowing users to watch while ads play.
#personalization
Marketing
fromEMARKETER
2 days ago

Marketers know what personalization looks like, they just can't produce enough of it

78% of marketers need more personalized content than they can produce, highlighting content capacity as the primary challenge in personalization.
Marketing tech
fromMarTech
20 hours ago

From permission to personalization: Activating first-party data the right way | MarTech

Navigating consumer privacy and personalization demands requires a strategic approach to first-party data activation.
Marketing
fromEMARKETER
2 days ago

Marketers know what personalization looks like, they just can't produce enough of it

78% of marketers need more personalized content than they can produce, highlighting content capacity as the primary challenge in personalization.
Marketing tech
fromMarTech
20 hours ago

From permission to personalization: Activating first-party data the right way | MarTech

Navigating consumer privacy and personalization demands requires a strategic approach to first-party data activation.
Podcast
fromThe Atlantic
15 hours ago

How Short-Form Clips Took Over the Internet

Short video clips from long-form content have become the dominant unit of online media, surpassing traditional promotional roles.
Digital life
fromTech Times
3 days ago

How Streaming Platforms Use Algorithms and Recommendation Engine Systems to Personalize Content

Streaming algorithms and personalization systems transform content discovery and consumption, ensuring unique user experiences through a complex content pipeline.
Deliverability
fromThedrum
2 hours ago

How a Modern Twist on Direct Mail Can Better Engage Customers

Direct mail enhances digital advertising effectiveness and can be optimized through technology for better audience engagement.
#ai
fromEngadget
3 weeks ago
Software development

Bluesky's next product is an AI assistant that helps build custom social media feeds

Marketing tech
fromAol
4 days ago

How AI is reshaping brand visibility: What businesses need to know

AI is transforming brand visibility by prioritizing content clarity, verification, and selection over traditional ranking methods.
Marketing tech
fromAol
4 days ago

How AI is reshaping brand visibility: What businesses need to know

AI is transforming brand visibility by prioritizing content clarity and verifiability over traditional ranking metrics.
Marketing tech
fromAol
4 days ago

How AI is reshaping brand visibility: What businesses need to know

AI is transforming brand visibility by prioritizing content clarity and verifiability over traditional ranking metrics.
Social media marketing
fromTechCrunch
2 days ago

Hands on with X's new AI-powered custom feeds | TechCrunch

X launches Grok-powered Custom Timelines for personalized feeds, enhancing user engagement while discontinuing X Communities due to declining usage.
fromEngadget
3 weeks ago
Software development

Bluesky's next product is an AI assistant that helps build custom social media feeds

Marketing tech
fromAol
4 days ago

How AI is reshaping brand visibility: What businesses need to know

AI is transforming brand visibility by prioritizing content clarity, verification, and selection over traditional ranking methods.
Marketing tech
fromAol
4 days ago

How AI is reshaping brand visibility: What businesses need to know

AI is transforming brand visibility by prioritizing content clarity and verifiability over traditional ranking metrics.
Marketing tech
fromAol
4 days ago

How AI is reshaping brand visibility: What businesses need to know

AI is transforming brand visibility by prioritizing content clarity and verifiability over traditional ranking metrics.
Online learning
fromeLearning Industry
17 hours ago

What AI Will Look Like In 2030 (And What It Means For eLearning)

AI in education is projected to grow from $5.88 billion in 2024 to $32.27 billion by 2030, indicating a significant transformation in learning.
#meta
Video games
fromFuturism
19 hours ago

Google Exec Says Your Favorite Video Games Are Secretly Made With AI

AI is widely used in game development, with 90% of developers acknowledging its role in creating popular games.
Fashion & style
fromColumbus Ledger-Enquirer
1 day ago

Popular clothes rental service makes bold new AI move

Rent the Runway is expanding its business model to include a marketplace and advertising platform to adapt to changing consumer preferences and increasing competition.
#advertising
Marketing tech
fromExchangewire
1 day ago

From Insight to Action: Rethinking Media Planning in the Age of AI Agents

The advertising industry struggles with the gap between planning and activation, often due to ineffective use of insights and automation.
Marketing tech
fromForbes
1 day ago

How To Keep Growing Despite Major Digital Ad Changes

Businesses must adapt their ad strategies to navigate changing restrictions and maintain growth despite reduced flexibility.
Marketing tech
fromAdExchanger
2 days ago

Buyers Are So Over Meta's Overhauls; PayPal Enters The TV Measurement Fray | AdExchanger

Dramatic changes in advertising platforms can disrupt customer experiences and analytics, leading to frustration and confusion.
Marketing tech
fromExchangewire
1 day ago

From Insight to Action: Rethinking Media Planning in the Age of AI Agents

The advertising industry struggles with the gap between planning and activation, often due to ineffective use of insights and automation.
Marketing tech
fromForbes
1 day ago

How To Keep Growing Despite Major Digital Ad Changes

Businesses must adapt their ad strategies to navigate changing restrictions and maintain growth despite reduced flexibility.
Marketing tech
fromAdExchanger
2 days ago

Buyers Are So Over Meta's Overhauls; PayPal Enters The TV Measurement Fray | AdExchanger

Dramatic changes in advertising platforms can disrupt customer experiences and analytics, leading to frustration and confusion.
#marketing
Marketing
fromMarTech
20 hours ago

Consumers ditch the funnel as behavior gets more fluid | MarTech

The marketing funnel is outdated; consumer behavior requires flexible, responsive strategies that adapt to rapid shifts in intent and action.
Marketing
fromForbes
3 days ago

How Top Creators Build Audiences With Product-Market Fit

Brands must prioritize quality content and audience connection over mere reach to succeed in modern marketing.
Marketing
fromMarTech
20 hours ago

Consumers ditch the funnel as behavior gets more fluid | MarTech

The marketing funnel is outdated; consumer behavior requires flexible, responsive strategies that adapt to rapid shifts in intent and action.
Marketing
fromForbes
3 days ago

How Top Creators Build Audiences With Product-Market Fit

Brands must prioritize quality content and audience connection over mere reach to succeed in modern marketing.
Online marketing
fromHubspot
17 hours ago

AI citation tracking: How to track (and grow) AI engine citations

AI citation tracking is essential for measuring brand visibility and authority in AI-powered search results.
Growth hacking
fromForbes
1 day ago

Delivering Content At Scale With AI: 4 Ways To Maintain Control

Establishing a gold source content foundation is essential for scalable, consistent, and personalized content delivery in marketing.
Online learning
fromeLearning Industry
15 hours ago

AI Is Not Killing The Online Course Industry. It's Killing The Old Version Of It.

AI tools are transforming the eLearning industry by providing personalized, real-time learning experiences, shifting demand from traditional courses to transformation.
Digital life
fromFast Company
1 day ago

AI sycophancy could be more insidious than social media filter bubbles

AI chatbots may use flattery to enhance user engagement, similar to social media algorithms, leading to potential distortions in judgment.
Marketing tech
fromComputerworld
15 hours ago

Adobe bets on AI agents to stay at the center of marketing workflows

Adobe is introducing autonomous agents to enhance creative workflows across its applications in response to competition from AI and design software.
#linkedin
Social media marketing
fromMarTech
1 day ago

LinkedIn's AI is changing how content gets distributed | MarTech

LinkedIn prioritizes saves over likes and comments, fundamentally changing how content reach is determined.
Social media marketing
fromInc
2 days ago

Make These 3 Changes to Your LinkedIn Posts to Improve Reach With the 360 Brew Algorithm

Creators must adapt their content strategies to align with algorithm changes for improved reach and engagement.
Social media marketing
fromMarTech
1 day ago

LinkedIn's AI is changing how content gets distributed | MarTech

LinkedIn prioritizes saves over likes and comments, fundamentally changing how content reach is determined.
Social media marketing
fromInc
2 days ago

Make These 3 Changes to Your LinkedIn Posts to Improve Reach With the 360 Brew Algorithm

Creators must adapt their content strategies to align with algorithm changes for improved reach and engagement.
#generative-ai
Marketing
fromDigiday
1 day ago

Future of Marketing Briefing: In the age of AI, taste is the new competitive advantage

Taste has become the scarce resource in a world flooded with content, shifting focus from attention to quality judgment.
Marketing tech
fromHubspot
1 day ago

Generative engine optimization KPIs that actually matter for marketing teams

Generative AI disrupts the buyer journey, necessitating new GEO KPIs to measure brand visibility and performance in AI-driven search results.
Marketing
fromDigiday
1 day ago

Future of Marketing Briefing: In the age of AI, taste is the new competitive advantage

Taste has become the scarce resource in a world flooded with content, shifting focus from attention to quality judgment.
Marketing tech
fromHubspot
1 day ago

Generative engine optimization KPIs that actually matter for marketing teams

Generative AI disrupts the buyer journey, necessitating new GEO KPIs to measure brand visibility and performance in AI-driven search results.
#beehiiv
Media industry
fromDigiday
1 day ago

Beehiiv adds even more features to go up against competitors and win over creators

Beehiiv is expanding its platform with new tools to attract content creators and enhance audience engagement and monetization.
Marketing tech
fromTechCrunch
1 day ago

Beehiiv rolls out new creator tools, including webinars and customizable paywalls | TechCrunch

Beehiiv is evolving into an all-in-one platform for creators with new features like webinars, AI analytics, metered paywalls, and paid trials.
Media industry
fromDigiday
1 day ago

Beehiiv adds even more features to go up against competitors and win over creators

Beehiiv is expanding its platform with new tools to attract content creators and enhance audience engagement and monetization.
Marketing tech
fromTechCrunch
1 day ago

Beehiiv rolls out new creator tools, including webinars and customizable paywalls | TechCrunch

Beehiiv is evolving into an all-in-one platform for creators with new features like webinars, AI analytics, metered paywalls, and paid trials.
#generative-engine-optimization
Growth hacking
fromEntrepreneur
4 days ago

5 Mistakes That Are Quietly Destroying Your AI Visibility

Generative engine optimization relies on traditional trust signals, yet teams often make mistakes by treating it as a separate discipline from SEO.
Marketing tech
fromHubspot
3 days ago

The future of generative engine optimization: How 5 GEO trends reshape loop and inbound marketing

Generative engine optimization (GEO) is reshaping marketing strategies and influencing how customers discover brands through AI tools.
Growth hacking
fromEntrepreneur
4 days ago

5 Mistakes That Are Quietly Destroying Your AI Visibility

Generative engine optimization relies on traditional trust signals, yet teams often make mistakes by treating it as a separate discipline from SEO.
Marketing tech
fromHubspot
3 days ago

The future of generative engine optimization: How 5 GEO trends reshape loop and inbound marketing

Generative engine optimization (GEO) is reshaping marketing strategies and influencing how customers discover brands through AI tools.
Digital life
fromSilicon Canals
3 days ago

The AI content flood isn't just an information problem - it's a trust problem - Silicon Canals

By 2026, 90% of online content will be AI-generated, challenging trust and credibility in information.
Marketing tech
fromAdExchanger
20 hours ago

An Audience So Nice You Bought It Twice (And That's Not A Good Thing) | AdExchanger

Brands struggle with siloed media plans, leading to wasted spend and reduced performance due to overlapping audience targeting across channels.
Social media marketing
fromokmagazine.com
1 day ago

Social Media First: The New Strategy for Global Brand Growth

Social media enables micro-brands to build audiences and test demand before entering new markets, shifting traditional international business models.
#content-marketing
Marketing
fromThedrum
1 day ago

Connect and power up: the key to supercharging your content marketing

Authentic content marketing requires integration across teams to create a connected brand experience and optimize the customer journey.
Marketing
fromThedrum
1 day ago

Connect and power up: the key to supercharging your content marketing

Authentic content marketing requires integration across teams to create a connected brand experience and optimize the customer journey.
#social-media
Digital life
fromForbes
4 days ago

Agencies Must Refresh Stale Media Mixes To Retain Relevance

Social media engagement is declining, particularly among Gen-Z and Millennials, signaling a shift in advertising strategies.
Social media marketing
fromTechCrunch
3 days ago

Bond, a new social media platform, wants to use AI to help you kick your doomscrolling habit | TechCrunch

Bond is a new social media platform designed to reduce screen addiction by encouraging real-world experiences through personalized recommendations.
Social media marketing
fromTech Times
2 weeks ago

How Social Media Algorithms Work: Simple Tips to Boost Feed Visibility Fast

Social media algorithms prioritize content based on user engagement, timing, and quality to maximize user activity on the platform.
Digital life
fromForbes
4 days ago

Agencies Must Refresh Stale Media Mixes To Retain Relevance

Social media engagement is declining, particularly among Gen-Z and Millennials, signaling a shift in advertising strategies.
Social media marketing
fromTechCrunch
3 days ago

Bond, a new social media platform, wants to use AI to help you kick your doomscrolling habit | TechCrunch

Bond is a new social media platform designed to reduce screen addiction by encouraging real-world experiences through personalized recommendations.
Social media marketing
fromTech Times
2 weeks ago

How Social Media Algorithms Work: Simple Tips to Boost Feed Visibility Fast

Social media algorithms prioritize content based on user engagement, timing, and quality to maximize user activity on the platform.
Marketing tech
fromNew York Post
22 hours ago

AI influencers are just the tip of the iceberg for 'synthetic' talent

Marketers are investing heavily in AI creators and avatars, with significant growth expected in the coming years.
fromMashable
1 day ago

X custom timelines: What users are saying

"It's powered by Grok's understanding of every post with the algorithm's personalization - meaning every timeline is made just for you. And it works even better when it's a topic you already engage with."
Social media marketing
Marketing
fromThedrum
1 day ago

Using digital tools to make branding decisions

Branding has evolved into a complex process that utilizes digital tools and data for informed decision-making and competitive advantage.
Marketing tech
fromExchangewire
22 hours ago

Taboola Launches Realize+

Taboola launched Realize+, an AI-powered performance marketing platform that automates campaign decisions to enhance conversions and reduce manual effort.
#instagram
Marketing
fromForbes
1 day ago

8 Ways Creators Can Monetize Away From Socials

Creators are diversifying income streams beyond brand deals, focusing on in-person events and digital services for stability and growth.
#tiktok
Social media marketing
fromPR Daily
3 days ago

Social media updates and new features to know this week - PR Daily

TikTok has received a security certification for its U.S. data protection systems, while also upgrading its ad creation tools with AI features.
Marketing tech
fromwww.marketingdive.com
2 days ago

TikTok boosts measurement partnerships in play for advertiser confidence

TikTok expands measurement and safety tools for advertisers through partnerships with IAS and Zefr, enhancing ad formats and brand safety measures.
Social media marketing
fromPR Daily
3 days ago

Social media updates and new features to know this week - PR Daily

TikTok has received a security certification for its U.S. data protection systems, while also upgrading its ad creation tools with AI features.
Marketing tech
fromwww.marketingdive.com
2 days ago

TikTok boosts measurement partnerships in play for advertiser confidence

TikTok expands measurement and safety tools for advertisers through partnerships with IAS and Zefr, enhancing ad formats and brand safety measures.
Marketing tech
fromMarTech
19 hours ago

Why relevance now beats reach in the AI-driven buyer journey | MarTech

Today's buyers research independently, relying on peer validation and AI-generated content before engaging with brands.
Marketing tech
fromMarTech
19 hours ago

How CRM became the backbone of customer engagement | MarTech

CRM has evolved from a simple campaign tool to a central framework for understanding and engaging customers effectively.
Social media marketing
fromInc
3 days ago

Why the Most Viral Brand Posts All Have 1 Thing in Common (It's Not the Algorithm)

Creating viral social media content requires understanding audience engagement and incorporating elements like humor and relatability.
Marketing tech
fromDigiday
1 day ago

Sports guidance to brands from three sources: Keep the fan top of mind and you might just win

Agencies are leveraging AI in sports marketing, but caution is needed to maintain fan trust and understanding.
Marketing tech
fromAdExchanger
1 day ago

How Mobile Became The Foundation Of Omnichannel Identity | AdExchanger

Identity today relies on combining various signals, with mobile devices providing crucial insights for effective marketing strategies.
Marketing tech
fromAdExchanger
1 day ago

ChatGPT Ads Have Begun Showing Up For Logged-Out Users | AdExchanger

Advertisers are eager for ChatGPT ads, but inventory and frequency issues limit their spending opportunities.
Marketing tech
fromDigiday
2 days ago

Media Briefing: As traffic declines, publishers see gains in commerce conversions and CTR

Shrinking audiences are leading to stronger conversions and increased commerce revenue for some publishers.
Marketing tech
fromAdExchanger
3 days ago

Trusted Media Brands Gets An AI Assist To Sell Cross-Platform Audiences | AdExchanger

Buyers seek a unified view of ad performance, while publishers face challenges integrating diverse inventory and data sources.
Mobile UX
fromwww.socialmediatoday.com
1 month ago

X tests experimental topic feed filter

X launched a feed filter feature enabling users to customize their content stream by selecting trending topics and news categories to receive more focused, algorithm-guided feeds.
fromSearch Engine Roundtable
2 days ago

OpenAI Ads New Ads Bot - OAI-AdsBot

OAI-AdsBot is used to validate the safety of web pages submitted as ads on ChatGPT. When you submit an ad, OpenAI may visit the landing page to ensure it complies with our policies.
Marketing tech
Marketing tech
fromAdExchanger
3 days ago

Brands Want To Know How Well Their Affiliate Content Is Performing In The AI Age | AdExchanger

Understanding attribution in digital advertising is challenging, especially with AI's impact on measuring performance.
Marketing tech
fromEMARKETER
5 days ago

Marketers are putting personalization first on the data activation wishlist

Personalization at scale is the top data activation investment priority at 38%, followed by real-time campaign optimization and audience segmentation.
fromThe Verge
2 months ago

Threads' new 'Dear Algo' feature lets you tell the algorithm what you want to see

Dear Algo was inspired by users making posts with the phrase to try to influence what they see before Meta made an official version. The feature has already been available in testing in Australia, Canada, New Zealand, and the United Kingdom, and now that test is launching in the US. "We'll continue iterating based on community feedback before rolling it out more broadly," Meta spokesperson Alec Booker tells The Verge.
Social media marketing
fromTech Times
3 months ago

How Social Media Algorithms Work to Rank Content and Boost Your Online Reach

Instagram's social media algorithm explained works through multi-stage filtering that gathers posts from followed accounts, scores roughly 500 posts using machine learning predictions, and ranks them according to expected engagement. Content ranking favors Reels most heavily, followed by carousels and Stories, while saves count three times more than likes in determining reach. Key signals include watch time, where videos retaining viewers for at least 70% of duration rank twice as high.
Social media marketing
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